Hi Reader,
What does it mean to approach creativity with curiosity instead of pressure?
That’s the question at the heart of this week’s In Her Words conversation with Lia Fetterhoff—Director of Product Design and Research at Pathstream, creativity coach, and founder of Swishy.
Lia and I explored how creativity isn’t just about what we make: it’s about how we lead, parent, recover from burnout, and reimagine ourselves during times of change.
In this episode, you’ll hear:
How childhood creativity (and early judgment) shaped Lia’s relationship with art
Reconnecting with intuition after burnout + a layoff
Lessons from mentoring, coaching, and managing design teams
Embracing seasons of creativity as a working parent
The evolution of Swishy as a playground for curiosity + exploration
One moment that really stayed with me was when Lia said:
“I used to worry about what the first mark would look like on a blank page. Now, I see it as an invitation—let’s see what happens. Curiosity softens creativity. It makes it approachable.”
Whether you’re leading teams, parenting, or just navigating your own creative journey, Lia’s reflections remind us that creativity doesn’t have to feel heavy; it can be playful, curious, and full of possibility.
👉🏽 Listen now on your favorite platform:
With warmth,
Roberta